Roofing Marketing Case Study: Prime Home Improvement

Prime Home Improvement is a roofing company that opened up its offerings to include various other home improvement services. They started using postcard marketing and learned just how important brand strength is to yielding big marketing returns. They targeted homes near their recent jobsites. These prospects had seen their truck (which has their logo on it) around the neighborhood and had seen their handiwork in their neighbors’ homes. This strategy of intentionally focusing on building their brand recognition in the community resulted in massive revenue returns from their postcard marketing.

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