Prime Home Improvement is a roofing company that opened up its offerings to include various other home improvement services. They started using postcard marketing and learned just how important brand strength is to yielding big marketing returns. They targeted homes near their recent jobsites. These prospects had seen their truck (which has their logo on it) around the neighborhood and had seen their handiwork in their neighbors’ homes. This strategy of intentionally focusing on building their brand recognition in the community resulted in massive revenue returns from their postcard marketing.
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business’ marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
Subscribe to our channel to get the latest videos: http://www.youtube.com/user/postcardmania
Check us out on Facebook: http://www.facebook.com/postcardmania
Follow us on Twitter: http://www.twitter.com/postcardmania
Connect with us on LinkedIn: http://www.linkedin.com/in/postcardmania